IPED Channel Masters


IPED invites you to participate in the June 2014 – May 2015 Channel Master's Program, a channel development and educational series for channel executives.

IPED's Channel Masters is a yearlong program where senior-level channel managers gather (both in-person and online) to learn best practices in channel strategy. Ideal for executives in channel sales and marketing, this program arms channel leaders with the insight, tools and techniques necessary to develop and execute a successful channel program.

Consisting of a 2.5 day live kick off session followed by a year of online webinars, the Channel Masters program offers a convenient venue and agenda for busy channel professionals to gather and share thoughts with peers while learning best practices for investing in the most critical program elements, recruiting the right partners and enabling partners for rapid productivity.



2.5 Day Program Kick Off
Continuing Education Series

This dynamic workshop is a 2.5 day interactive program based on IPED's unique Channel Navigator - a collaborative exercise where participants are challenged to build effective strategies in critical phases of partner engagement.

The workshop gives you the tools to:

  • Invest in the Most Critical Program Elements
  • Recruit the Right Channel Partners
  • Enable Partners for Rapid Productivity
  • Manage Your Partners for Maximum Profitability
The continuing education aspect of Channel Masters includes monthly webinars and other ongoing opportunities for interaction and continued learning.

Sample Webinar Topics:

  • The Value of Segmentation in the Channel
  • Defining & Connecting with Your "Ideal" Partner
  • Through Partner Marketing
  • IPED State of the Channel Research
  • INSPIRE TO INVEST - Building Great Value Propositions


Download Media

"How To Get More From Your Channel"

New Member Information

Next Kick Off Workshop

JUNE 10-12, 2014



"The Channel Masters program provides my team with invaluable insight into industry trends, new business models and channel dynamics they simply cannot get anywhere else. I definitely see the value in the IPED content and the interactive environment this program offers." - Bob Skelley, VP NA Channels, Dell

"I was told this is the best channel education you can get, I was told correctly." - Symantec

"The timing of the Channel Masters Program and the training modules couldn't be better. We use the information culled from the IPED research on a regular basis." - EMC



Gaining and growing market share in today's technology marketplace depends on a vendor's ability to design, execute and measure a differentiating and mutually-beneficial channel strategy.

To attract the best partners in the marketplace, vendors must align their objectives with the business drivers and match them to top performing partners.

The IPED Channel Masters Program provides:

  • Direct access to exclusive IPED research
  • Advice and coaching from IPED’s channel consultants
  • IPED intelligence on channel differentiators that provide a competitive advantage
  • Interaction with a community of your peers from across the industry
  • Ongoing Solution Provider feedback and insight


  • Staffed with seasoned channel professionals with operational experience
  • Data driven curriculum based on ongoing partner research
  • Ability to leverage contemporary partner perspectives on:
    • how they run their businesses
    • what motivates them
    • what makes them successful in today's NEW IT eco-system



John Machado
Director of Business Development

Channel Masters Resource Center

Current Channel Masters members can access exclusive IPED research, advice and coaching from our channel consultants.

June 2013 Class Login

Join the List of Channel Masters

• ADTRAN • Alcatel-Lucent • Amazon Web Services • AMD • APC • AppRiver • Arbor Networks • Autodesk • Avaya • Blackbaud • BlueCoat • BMC • Brocade • Brothe • CA • Canonical • Captaris • CenturyLink • Charter Business • Ciena • Cisco • Citrix • Comcast • Compuware • Data Domain • Dell • Deltek • Digital Check • Digium • Eaton • EMC • Emerson • Emulex • Epson • ESCO Technologies • ESET • F5 Networks • Fiberlink • Fluke Networks • FrontRange • Fujitsu • HDS • HP • IBM • iDashboards • Informatica • Intel • Intermec • Intuit • Ipswitch • IXIA • Juniper • Kaspersky • Kyocera Mita • Lenovo • Level Platforms • Level 3 • Lexmark • Lightspeed Systems • McAfee • Microsoft • Motorola Solutions • NEC • NetApp • Novell • NVIDIA • Okidata • Oracle • Panasonic • Plantronics • Polycom • Progress Software • Proofpoint • PTC • QlikTech • Red Hat • Reflexion Networks • Ricoh • Riverbed • RSA • SAP • Seagate • ServiceNow • Siemens Enterprise • Siemens PLM • Silver Peak Systems • Solidworks • SonicWALL • Sony • Sophos • SoTel Systems • Sun • Symantec • TBI • Trend Micro • Tripwire • Verizon Wireless • VMware • WatchGuard • Websense • Xerox • Zebra • Zenith Infotech